Sure, it’s easier to focus on customers we have already acquired. We have them hooked; now, how do we keep them loyal and continuously coming back for more?
However, customer retention is just one piece of the puzzle, and it’s beneficial to keep an eye on the whole process. Where did these customers come from? What piqued their interest in the first place?
If companies don’t have any interest in leads and where they come from, they’re missing out on a whole wealth of information and opportunities. Not to mention, a company without a lead focus is severely squandering marketing potential!
So what are some more specific reasons you should be placing a more significant emphasis on leads? Well, it’s your lucky day– We have conveniently compiled some goodies for you!
Companies have to define who is interested in their product or service and then tailor their approach to cater to these people effectively. These people are considered leads and are then classified as potential customers.
Leads are a way to hone in on what will most likely bring you business while allowing you to use resources more strategically. Sure, conversion is arguably the most crucial part of any business, but we can’t forget the beginning stages of lead generation!
If you’re looking for some more information, we happen to have a handy-dandy blog post all about leads right here!
Once a lead converts into a sale, it integrates with the sales team and their process. A conversion will then hopefully become a consistent customer, and that is, of course, the main goal for a company!
However, what came before the conversion? The many efforts from the marketing team! Every company invests in a certain level of marketing, and how do you know if it’s money and time well spent if there’s no analysis of this process?
Applications like Zoho’s Page Sense can measure website metrics, better understand site visitors, and create a more personalized experience for these visitors. It takes a look at CTA clicks, heatmaps, and overall engagement on the website. From these metrics, companies can get a better handle on leads and understand where conversions are originating.
Page Sense also integrates with other applications that analyze site performance, like Google Analytics. This way, companies have an even more thorough perspective on website metrics!
The bottom line? An application like Page Sense can help your company analyze its lead process and areas that need more focus. With this comes a better understanding of marketing ROI– and it may even highlight areas where marketing budgets can save some cash!
Again, there’s a lot of lead-up to a sales conversion. (See what we did there?) Marketing approaches like email, social media, and landing pages are all elements that prompt a potential customer to engage and seek more information.
A leading player in the lead generation process is, of course, your landing page. An excellent landing page provides direction for a potential customer and hopefully entices them to sign-up for something/volunteer information. Zoho’s LandingPage feature is a great way to optimize your landing page by taking a look at page and visitor statistics and allowing you to A/B test different content.
Zoho also has other marketing applications that can help optimize your email and social media campaigns. What better way to generate leads than consistently showing up in inboxes and on social feeds? Zoho can help you be just persistent enough to intrigue potential leads without making them want to chuck their phones at you.
A great way to save time and money in our marketing ventures? Automating what can be automated. Zoho’s Marketing Automation option does just that, giving you a 360 view of your marketing process. Take a step back and analyze aspects like the planning stage and marketing ROI, along with every detail in between.
Marketing Automation emphasizes complete lead management and the best way to approach it. It analyzes lead nurturing paths, allowing companies to tailor different lead process elements.
Upfront, it will take some time and energy to get it right. Once you gain some momentum, however, applications like this will be saving you a reasonable amount of time and money. Spending some extra time on leads and process automation now can mean more time to spend on everything else later!
Have we convinced you yet? Leads are not precisely something a successful company can skip!
The good news is that if you are overwhelmed by lead generation and where exactly to start, there are many resources out there to help make the process a little easier. Not to mention, Woggle is always here to help get you started with Zoho and the applications that will suit your specific needs!
The “6P Rule” has been defined and applied in many different ways, always circling back to the main message: the importance of planning. What is the” 6P Rule”, exactly? 6P stands for Prior Proper Planning Prevents Poor Performance. The exact origin of the rule is unknown, but the emphasis on effective planning is a message we can all relate to.
Think of all the ways a lack of appropriate planning could impact your business. Is there something you could change that would have a positive impact? And more importantly, is it worth it?
Without some consistent structure for everyday tasks and events, we lack a realistic path toward business success. With proper planning, businesses can:
Establish clear project objectives - Clear objectives mean a clear timeline and an ability to plan out each workday to suit this timeline. This creates the opportunity for checkpoints, delegation, and other steps to lead to a better outcome.
Prepare better for the unexpected- We can’t predict every little detail, but we can plan for a better rebound from unforeseen issues. Thorough planning can allow for a more adaptable budget and backup options. You can also learn from previous problems and plan out how you would better handle them if they happen again.
Track progress- Planning well in advance can allow tracking developments and show where you fall behind. A well-thought-out plan can also be great to review down the road, emphasizing what can be adjusted or included next time.
Realistically, no one is a perfect planner, and there’s always room for improvement. Identifying our planning strengths and weaknesses can significantly impact overall business performance. Let’s take a look at a few ways to optimize your planning skills:
Don’t just make a list for the week; think of the best way to schedule tasks. Make sure you place the more challenging tasks first and get them out of the way. If you work better in the morning, reserve the more difficult tasks and place more manageable tasks in the afternoon. Procrastinating on more complicated tasks will only increase your chances of failing.
You also don’t want a ton of long-term goals on your to-do list. Break down long-term goals into short-term tasks. Not only is it more motivating to accomplish multiple short-term goals as you go, but it is more likely that you will complete the big goal on time.
What’s a part of every workday, even if we don’t consider them as “tasks”? Breaks. Plan out your days in a realistic way; schedule your lunch and any other breaks you should be taking. Don’t schedule a huge chunk of time working with no breaks. Be practical about what you require to keep motivated and concentrated.
This may sound trivial, but also attempt to schedule specific times for things like checking emails and updating your calendar. We are all familiar with the category tasks like these fall under unexpected time-suckers that tend to send us down random rabbit holes. Once you get distracted, it may be an hour before you get back on track!
Also, do not oversimplify your to-do list. If you have to complete a blog post, is it just one task that you can do in an hour? Of course not! Time goes into planning, research, and then eventually writing! Schedule out times for all the steps; don’t just make a generic “Write Blog Post” task. The same goes for things like client meetings and Zoom presentations.
There’s plenty of software out there that can make your life a little easier. One great way to optimize planning with some added benefits? Use a calendar application. A visual calendar may not seem overly complex on the day-to-day, but down the road, you can use it to identify patterns and weaknesses in your plan.
Another great way to utilize technology within your business planning? Team collaboration through options like Google Workspace or Zoho Projects. These applications are great for sharing plans, delegating tasks, and increasing overall productivity. And like the calendar applications, these tools can also make it easier for process duplication and improvement easier down the line.
In conclusion, no one wants to violate the 6P Rule, right? We wouldn’t dare! Don’t let a lack of proper planning negatively affect your business– there are easy and risk-free ways to make it less of a problem. And like always, there’s never a better time to start than now!
Need help planning a better plan? Woggle is ready to lend some suggestions!
Chances are your work team has its fair share of conflict, problems and miscommunications. It wouldn’t be “work” if everything ran smoothly all the time, now would it?
There may seem like there are way too many problems to fix. It also may seem like there are way too many solutions to choose from!
So, what issues have been causing conflict within your team? If you can quickly answer that question, but are stumped when it comes to the right fix, it’s your lucky day: We’ve rounded up a few common issues and the platforms that can help!
Smooth processes are key to serving your customers. They’re also important in establishing a decent work environment. No one wants to work at a chaotic job where operations are shut down every 5 minutes for an issue that was already fixed three times last week.
Errors happen. If your company is not working to reduce errors from a process or eliminate certain errors altogether, something is wrong. Continuous improvement is necessary for the success of your business and ultimately employee retention.
Programs like Zoho Flow can lend some help with workflow. Flow can assist with process automation and project management. Zoho Analytics is another level of double-checking what’s really going on in your business, and providing a further understanding of the problem. Allow Zoho to help you work out the kinks and keep things running smoothly.
Many things can go wrong when starting a new job. A few examples: A lack of thorough training, a lack of training altogether or receiving different training than your coworkers received.
Onboarding new employees should be consistent and effective. They should be given the tools to assimilate into their new environment and contribute to the team. Additionally, it not only needs to be a smooth transition for the new employee, but a seamless transition for the whole team.
How can businesses keep the onboarding process consistent and efficient without wasting time and resources? Zoho Recruit and Zoho People are applications that assist with Human Resources processes, along with applications that provide learning/training resources. Other options can keep procedures and paperwork all in one accessible place, like Zoho Writer and Zoho Workdrive.
Communication issues should probably be at the top of the list...and in the middle..and then maybe reemphasized again later. Our point? Communication is truly the root of many problems (and solutions). Why not invest in a platform that can make communication more effective? A solution that makes managers more reachable and updates more easily shared?
One great platform that comes to mind when we think of communication is RingCentral. Video conferencing, team messaging, secure communication- what more could a business need? Connect with coworkers no matter the time zone. Stop disruptions in communication from continuously disrupting workflow!
Gone are the days of constant in-person meetings, presentations and brainstorming sessions. Thanks to the pandemic, it has become more crucial than ever to have plenty of online resources that enable collaboration. Working remotely should never mean you have to work alone in every aspect!
Platforms like Zoho Sprints make team projects a breeze, creating a board for everyone to easily contribute to and access. Zoho Projects is another great option where the entire team can work on an organized list of tasks and projects.
Zoho Workplace offers additional options, with applications like Zoho Writer, Zoho Cliq, and Zoho Workdrive. It’s a one-stop shop where the entire team can upload information and easily share with their coworkers.
Sometimes there’s just not enough manpower behind what needs to be done. Your team may already be stretched too thin. Don’t add on to their to-do list and create more stress over an already tough project! It may be time to hire a freelancer or contractor that specializes in the task at hand. Or maybe your business would benefit from a consultancy (like us) guiding you in the right direction.
An even simpler solution? Utilize a platform that has no issue doing most of the work for you! Shopify is a great example of a platform that takes some weight off your shoulders: why put the time and money into becoming a website expert when Shopify makes it easy to jump right in to the ecommerce scene?
What exactly is Operational Excellence? Although born in the industrial arena, the idea of Operational Excellence can be applied to many facets of business. The goal? To provide business leaders and strategists with key principles that could potentially improve efficiency and effectiveness of company operations. Phew, that got wordy!
A deeper understanding of what goes into smoothly running a business will ultimately waste less money and time, helping to ensure a better future for the company. The guiding principles within the concept of Operational Excellence show you exactly what to consider to achieve that better understanding.
Dr. Shingo, an industrial-management specialist and productivity expert, had extensive knowledge of process improvement. He built a long and impressive resume, consulting with many companies over the years and helping them improve their production methods and business processes. One of the biggest companies he worked with was Toyota- you may have heard of them! Dr. Shingo helped Toyota develop the Toyota Production System (TDS), aka the birth of lean manufacturing.
Dr. Shingo narrowed in on keeping low levels of inventory to save money. He also created Poka-Yoke, a method of detecting manufacturing process errors and subsequently (and quickly) making necessary changes. Poka-yoke is not only a way to refine and enhance processes, it is a safeguard against human error. Dr. Shingo centered many of his key concepts around human error and the fact that it is inevitable.
It’s really no surprise that Dr. Shingo made the idea of Operational Excellence the business pillar it is today.
Operational Excellence consists of 10 guiding principles, all of which are further divided under “dimensions”.
✓ Respect Every Individual- Provide a respectful work environment for employees. Make sure they feel like they are a part of the business processes. Emphasize a team effort and the importance of inclusivity.
✓ Lead with Humility- Take input and feedback graciously. Leaders should be approachable and create a collaborative environment. They should be willing to face criticism and accept that their way is not always the right way.
✓ Focus on the Process- Don’t blame individual people for problems that should be blamed on a process. Work on creating the best process possible.
✓ Seek Perfection- Yes, human error exists and will always exist. Seeking perfection, however, opens the door to continuous improvement. Think big and think about long term solutions, instead of focusing on small steps and temporary fixes. Think more radically and less rationally. Don’t simply focus on what’s attainable: go beyond it!
✓ Assure Quality at the Source- Don’t try to hide potential errors in your process: create transparency and identify/fix errors immediately. Quality depends on the beginning stages- not correcting what went wrong way down the road.
✓ Improve Flow and Pull- The flow of a company’s process should not be convoluted by excess materials/products. The best way to ensure optimal flow is to answer directly to demand, and not keep extra inventory around.
✓ Embrace Scientific Thinking- This one is pretty straightforward: use trial and error to your company’s benefit. Seek data-driven solutions and research-based approaches. Encourage employees to have a scientific mindset.
✓ Think Systematically- Try to understand the big operational picture. How do processes interconnect? What will one process change look like for another part of the organization? Systems rely on several different pieces to properly function.
✓Create Consistency of Purpose- Ensure that everyone within the organization has a clear understanding of goals. Make employees confident in the vision of your organization and changes or improvements that may be required.
✓Create Value for the Customers- To put simply: the customer is always right. There is no business without the customer wanting what you offer. Operational Excellence isn’t possible without a heavy focus on customer needs.
There are all kinds of classes, books, and vlogs out there discussing the meaning and application of Operational Excellence. Others may disagree, but when we think about the concept of Operational Excellence, we see four key things emphasized:
Based on what you’ve read so far, how could you achieve Operational Excellence within your business? Have you identified any pain points you hadn’t really thought of before?
Let’s face it: there’s alway room for improvement. Sometimes these improvements are glaringly obvious, sometimes it takes a fresh perspective to see them. Let Woggle help you examine your process and what you can do better. We are here to help you discover and implement new tactics and approaches.
What will incorporating Woggle and all our resources leave you with? More time to focus on other aspects of your business! Just know we are always here to help in your journey towards achieving Operational Excellence!
Let’s take a journey back in time. Before wifi and social media. Before YouTube tutorials and the “there’s an app for that” mantra. How did businesses cope? How did they troubleshoot problems? Well, since they couldn’t always Google the solution, they had to rely on professional connections and resources. They had to seek help outside the company or hire staff that could handle these problems. Much like today, no single business could do it all themselves!
That’s where services like Zoho step in. Zoho is more than a CRM- they have an application for anything you could possibly need. They have created more than 45 apps for your business to utilize! Need help with recruiting new employees or scheduling current ones? They have an application for that. Need help building forms or managing social media? Zoho has an application for that!
Imagine you are a business owner. You look down at your phone one day and among Candy Crush Saga and your weather application, you suddenly notice 45 additional Zoho apps. Where would you begin? Would you be overwhelmed? Personally, we would probably panic-delete everything.
Zoho is a perfect all-in-one solution for any business, but where’s the best place to start? This exact question is why Zoho consultants exist: to assist businesses with effectively using the services they purchase. Consultants take the overwhelm out of the process, while allowing business owners the chance to focus on whatever else they need to.
Although taking away some stress and overwhelm is a great reason on it’s own, we’ve compiled 5 more reasons to consider a Zoho consultant!
Consider your company and the amount of people who have been hired. How many of them walk in and get straight to work? Skip the training, they’ve got it! Probably doesn’t happen much (if at all) does it?
Zoho consultants are no different. They aren’t your run of the mill helpline- they have been specially trained to handle your situation and identify what your business needs from Zoho. Consultants have the expertise to tell you what software you need and what you can skip. They have the capability to guide your business in the right direction, while saving you from getting bogged down with small details.
Zoho consultants have worked with many businesses. On top of being trained, they have the experience to back-up their suggestions. It is entirely possible that they have worked with a business similar to your’s in the past- whether it was the same size, same industry or encountered the same types of challenges.
They can guide you away from making mistakes other companies have made and give you valuable insight into what they’ve seen work! You’re paying for Zoho, why not invest in someone who truly understands how to use it?
As you may know, Zoho is not just a one-time, one-package deal. You don’t get stuck with software you’ll never use or services that don’t make sense for your business. You can truly customize what you get and tailor your experience to your business needs. Consultants cater to this- they get to know your business and evaluate what pieces of Zoho would work best for you.
On your own, you may have a general idea about what you need, but you might forget about a few details or not realize all the types of applications available. A consultant can help you make the best customization decisions!
Alas, the question that always shows its ugly head: Who has time for this? And honestly, no one in your company (especially you) has the time to sit down and thoroughly research anything, let alone research 45+ Zoho applications. Plus, there’s rarely (especially in the current workforce climate) a person within your company to delegate this task to! So, who does have time for this? A Zoho consultant, of course!
Consultants can get to know your business and then put together a plan without you having to stress over it. This gives the opportunity to focus on whatever else you need to focus on. After all, when running a small business, there’s no shortage of problems to fix and issues to consider, right? Fitting Zoho into your business should be a helpful advantage, not another item on your to-do list.
At what stage do you need a Zoho consultant? There’s no right or wrong answer here! It would be helpful to have their expertise from the beginning, but they will join you mid-process as well. Consultants don’t dictate when they can help- you have the ultimate say!
They also stick with you through your business journey. There’s no time constraints, which means one less thing to worry about. If you have questions months after they get you set-up with Zoho, your consultant will still be willing to find answers for you!
Choosing where to spend your time and money is a daunting task. There’s no completely straightforward or risk-free business plan in existence But the one thing that’s alway beneficial? Some solid, old-fashioned expertise. Consider hiring a consultant so you can get the most out of the wonderful things Zoho has to offer! After all, one less thing on your plate is never a bad thing!
The entrepreneurial journey can be a bit of a rollercoaster: you can go from inspired and excited to overwhelmed and tired within a matter of seconds. Hopefully, part one was able to help you narrow down your ideas and give you a feel for the next steps. If you get overwhelmed and confused, it may be a sign to step back and take a deep breath- maybe you just need to work out a slight kink in the plan!
What is your worst fear with bringing your great entrepreneurial idea forward? For many, that fear is failure. The best way to avoid failure is to take your time and doing your research. 30% of startup failures involve selecting the wrong entrepreneurial idea! But thankfully, this doesn’t just mean your idea is terrible- it just means you need to think things completely through and avoid skipping steps. If one angle doesn’t seem ideal after some market research, pivot and try a different angle!
So, we have decided on an entrepreneurial idea and researched it thoroughly. Now we need to work on making the vision a reality!
Business location- Time to consider where you will be operating your startup!
✓Do you need a physical space to run your business? Or can it be conducted virtually? If you require a physical space, is it a storefront or office? How big of a space would be optimal?
✓ Where are you planning to locate your business? If you do everything online, there’s no need to worry about this aspect. But if you have a physical store or office, do you want it in a downtown area? An area with less traffic? Do you need a location with room to expand eventually?
Basic needs- Let’s consider some of the things your business won’t be able to start without having.
✓ Are you a product or service? How will customers buy from you? Will you need an eCommerce site? Shopify is an easy eCommerce solution- they guide you through everything and make it incredibly simple for customers to buy from your shop. It’s okay if you don’t know where to begin because they have themes and built-in tools to help create the site of your business dreams! Otherwise, you may need a custom-built website or build your own on services like Wix or Squarespace.
✓ Can you do everything by yourself? Will you need to hire employees? If you need more people, how many would be reasonable at first? Where will you look to find and hire these employees? What would be their role/title?
You need to think about how to communicate with customers and how to spread the word about your business:
✓ Establish your target audience. We hit on this in our previous blog post, but it’s a key element to successfully implementing your entrepreneurial idea. Who are you trying to reach? Consider age, sex, interests, location, and income. Who is looking to buy your product or service? Where do they go online, or do they even frequently use a computer? Narrowing down a target audience is essential for deciding what tools you use and spend money and time on.
✓Will your product/service translate on Instagram? Is a Facebook page necessary? Is your primary audience more likely to be on LinkedIn? Consider where social media fits into your marketing strategy. This is one aspect where identifying a target audience comes into play- LinkedIn and Facebook generally attract an older demographic. At the same time, Pinterest users tend to be predominantly women in their 30’s or older. Will all the platforms be beneficial to include in your strategy? Will you start with one platform and eventually build to 3 or 4?
✓Do you need to allocate money for advertising? Maybe you will consider a mainly free marketing route, like social media. At what point might you start paying for ads, and what will you use to run ads?
✓ Email is a great way to communicate with customers- whether it be a newsletter or an order follow-up. Interesting fact: Shopify will email shoppers reminders about returning to abandoned carts and completing their order (one less thing you have to worry about)! No matter the approach, an email marketing campaign is a popular and super effective way to stay in touch with customers!
Costs- Ok, we’re starting this business to make some cash, right? Unfortunately, you do have to spend some money to make money. What do you think it will cost to implement your idea and get your startup, well, started? List out all the possible costs you can think of- both upfront costs and costs to maintain the business. Will you have to put money into manufacturing or research and development? Use this post (and part 1) to consider other potential costs you may not have considered!
Financing- How will you pay for your new business? There are a few options, like crowdfunding or small business loans. Fun fact- small banks approve roughly 48.7% of small business loans, compared to only 23.7% being approved by big banks! For a loan, you’ll have to have good personal credit and a solid business plan. Shopify has a helpful article about creating an ideal business plan https://www.shopify.com/blog/business-plan.
We hope this series gets your creative juices flowing and helps you start making your idea a reality. And just remember that Woggle will always be available to lend you some business advice, some needed guidance, or a hug…(Ok, maybe forget that last part)
The world of entrepreneurship is exciting and inspiring- a way to follow your dreams and be your own boss. We all have moments when perusing a store or watching a TV show where we think of a business idea for a startup or a product. We wonder, “why isn’t this already available? I would totally spend my money on that!” - then move on with our day, never to revisit that idea again.
Chances are, that graveyard of business ideas doesn’t see a lot of action. Why is that? There could be many reasons. For instance, many people have a fear of failure when considering starting their own business. Others just get overwhelmed by the next steps. What if we could get you started on the next steps to take? Lend some guidance on how to implement an idea into something palpable? Sound like a plan? Good- we were hoping you’d say yes!
Some people have an idea, and their first instinct is to keep it a secret. We get you don’t want anyone to steal your vision, but the sooner you take action, the better!
So, let’s figure out a few details involving your idea:
Pinpoint your idea- Don’t get overwhelmed by all the possibilities associated with your business idea. For example, say you want to start a pet grooming business. Then you start thinking about offering walking services, pet photography, and even kennel services. All great ideas, but focus on one aspect- your grooming service. Everything else may come later but stick with the basics.
What is the purpose of your idea? Does it solve a problem? Does it address a complaint you (or people you know) have? Is there a need for it?
Has it been done? It’s ok if your idea has already been implemented, but has it been implemented well? Has anyone done it locally? Is your idea bettering an existing product or service? Research online- Google and search on social media. Find out what is already out there and how your vision may be different or better. Look at your competitors! This part can tell you a lot about whether your idea is worthy of pursuit!
Familiarize yourself- Get online and learn everything you can about your idea and the industry it would entail. Find articles, success stories, and any other information relating to your future business. Become the expert!
Look at your market- Who would be your target audience? Conduct a focus group and get valuable feedback. Evaluate what is trending through platforms like Pinterest, Instagram, or even TikTok.
Identify potential challenges- What can go wrong? Try to identify challenges similar businesses have faced. Identify why similar companies may have failed. Consider both long and short-term challenges: What problem could you face six months after starting your business? What problem could you face in 2 years? Try to meet implementation with a somewhat cynical mindset- preparation for what could go wrong is much better than being blindsided!
Look at competitors- We’ve mentioned taking a look at the competition before, and this probably won’t be the last mention of it. Understanding what you are competing against is critical! What exactly do they offer, and what kind of pricing do they have? What (in your opinion) do they do well? Where do you feel they need to improve upon with your idea? Look at reviews- what are their customers saying? This all will offer insight on where to place your focus.
Easy, right? Just kidding, we know there’s no 3-step process to create the best name for your company magically. There’s a lot of pressure in choosing something that fits! And what if you switch gears later on and need to change the name? Here are a few tips to get you started:
✓ Make sure it’s easy to remember and that people won’t have to think too much when pronouncing it.
✓ Make it unique. Again, look at websites and social media to see where your potential name is already in use. Is it overused? Is it used by successful companies selling a completely different product or service? That could get confusing!
✓ Make sure it makes sense. Okay, sure, companies like Apple and Google don’t exactly reflect their services/products in the name. However, as a startup, you’re going to want to choose a name that isn’t entirely off base. Shopify, for instance, is not super literal but relates to what they have to offer: a service where you can set up your eCommerce business.
✓Make sure it isn’t officially taken. Check what domain names are available. There are many ways to check, but if you plan to enter the eCommerce arena, Shopify has an easy and quick search feature for this! Also, check with the US Patent and Trademark Office to see if you can legally stick with your name.
Also not a task you can quickly achieve overnight. But begin to consider: What is your message? What vibe are you trying to convey to your customers? Wix recommends “defining a visual language,” which we thought was a great way to describe establishing a brand. No matter what you choose, you have to apply it consistently so your customers and audience become familiar with your brand. Shopify has a great article on this topic as well.
Hang with us as we continue this process in part 2! Some may say that sequels are never as good as the original, but that’s just not how we roll.
Have you ever temporarily lost your phone and feared all that was lost with it? Did you think about what could happen if the wrong person accessed your applications? When you found your phone (phew), did you start thinking about ways to protect all the cherished photos stashed on it? Or how to increase your data security?
There are about a million examples of why losing data can be detrimental, along with many ways to lose that data. Data is everywhere- from work documents to the games you play on your phone. It is estimated that 7.5 billion people will be creating data by 2030! We often think about what’s next on the to-do list in the day-to-day grind and not about things like backing up our data. But in all honesty, data backup should be incorporated into our daily agenda, especially with the world becoming increasingly digitized.
That’s right, humans make mistakes. Just to be clear, we always make the general assumption that you simply “misplaced” your phone; we won’t talk about the other possibilities (ahem, like giving your phone a first-class ticket to the toilet bowl).
Not only can devices like phones and laptops be lost, but they can be stolen as well. In the United States, a laptop is stolen every 53 seconds. Not only is data lost, but data security is in the hands of a thief.
Then there’s always the scenario where the wrong thing was deleted, or someone inadvertently downloaded a virus. These kinds of things are the reasons backup plans are created!
Cybercriminals are out there, and they are constantly learning new ways to make money. All too often, data is compromised, and businesses have no choice but to pay the criminal who is holding information hostage. Businesses are attacked by ransomware every 11 seconds. By 2031, that number is expected to be 2 seconds. Not sure about you, but we can’t even make a decision about what to get for lunch in 11 seconds, let alone 2 seconds.
Not only is ransomware becoming more and more of a threat, but the cost of dealing with it is also increasing. In 2015, over $325 million went towards dealing with attacks throughout the world. By the end of 2021? $20 billion. By 2031, the cost is expected to increase 13 times the 2021 figure: $265 billion.
Unpredictable and often inevitable problems can occur that can cost you data, time, and money. This can be anything from a power surge or hardware overheating. Hardware failure also includes things like flooding and other environmental factors that could harm your devices (especially at an office). Many random and uncontrollable factors could do more harm if you don’t have a proper backup plan.
Quickly recover and restore: First, let’s talk about the difference between recovering and restoring data. Restoring allows you to retrieve a copy of the data; a recovery is a group of processes that retrieve the data and make it usable. When it comes to your business (and life), you would probably prefer to use data once again (not just have it). The quicker your business recovers the data, the faster things return to normal. A better backup system means less downtime and losing less money.
Audits: Yeesh. Even spelling out the word audits makes us cringe. However, we all have to deal with them. If your data isn’t appropriately backed up, you’re risking losing pertinent documents and databases to show in an audit. Not passing could quickly put you out of business! It’s always better to be safe than sorry.
Protect what’s irreplaceable: Let’s refer back to the introduction- losing your devices could mean losing a lot more than money. No one wants to risk losing precious things like family photos and videos. Backing up your data can mean you will have cherished moments for years to come.
In 2020, 1.7 MB of data was created every second! Currently, over 5 billion people use and store data on their devices and in the cloud. Ok, we can throw statistics at you all day, but here’s arguably the most important: Globally, there will be around 200 zettabytes of data stored by 2025! In other words, we create a lot of data. There must be somewhere we keep all this data, which means we need companies that carefully store and manage it.
If this post leaves you wondering why you don’t back anything up besides your car when you awkwardly drive over a cement parking barrier, you’re not alone: 30 percent of people have never backed up their devices! Thankfully, solutions like Skyvia are out there to tackle our backup data fears. Skyvia not only backs up your data daily but will take care of all your CRMS. So instead of stressing about individually backing up all your cloud storage solutions, hand it over to an option like Skyvia.
But in all seriousness, we hope this post has you asking the right questions and thinking about appropriate data solutions. If all of this seems foreign to you, you may be in a little trouble. More than likely, you just need to tweak a few things within your data management. And as always, if you find yourself completely overwhelmed, consider services like Skyvia to take a few things off your virtual plate! Good help isn’t always easy to find, but you have plenty of great options in this case.
We have an important topic to discuss: clutter. No, not the type of clutter that lands you on a TV show with giant garbage bins outside your house. We are talking about something even worse: digital clutter.
How many unread emails are sitting in your inbox? And even more importantly, when was the last time (if ever) you cleaned out that inbox? How many “organization” apps have you downloaded? Are you ignoring any rarely-used apps that take a few bucks from your bank account each month? We know you may have been super triggered by these tough questions- we also definitely know that our inbox does not currently have 1,045 unread emails (insert nervous emoji here).
Sadly, we are not here to help with your inbox issues. We are here, however, to show you the advantages of utilizing a business application suite versus individual applications.
People utilize all types of software to run their businesses, which can involve a number of individual applications. If you think about everything it takes to run your business successfully, that is a pretty long list. Business application suites combine all types of necessary applications and programs in one place. Having all these aspects of your business (whether your business is small or large) under one umbrella is useful for a variety of reasons.
An undeniable fact is that every business has unique needs. Dealing with each need individually/manually is not only time-consuming, but limits growth. For instance: billing, payroll and other financial matters are bound to use a specific application or website. Then there’s the huge marketing realm, which could require several programs on its own. Having a business application suite that integrates all these software solutions into one place increases efficiency and accessibility.
Business application suites can also improve process automation. Automating tasks so that they don’t constantly need attention leads to more time to focus on everything else. Automation means smoother scalability and the ability to run a bigger operation without getting lost in the weeds.
Business application suites like Zoho One not only make things easier by improving accessibility, but they can automate processes that should be automated. Some examples would be:
Not every business will have the same requirements or use the same tactics. Some businesses will emphasize marketing aspects more than others. Other businesses don’t have a huge staff that constantly communicate with one another. Some have no need for fancy presentations or contract creation. Suites like Zoho One allow customization for instances like this, so business owners won’t have to worry about paying for something they won’t use!
One thing is for sure, bundling (especially with the option to customize) will more than likely be the most cost-effective option. Paying for necessary programs and applications individually can add up.
We did some research on popular solutions for everyday business needs. Here’s a list of pricing that we compiled:
Email marketing software: $9.99 a month (increases as the number of contacts increase).
Social media management/automation: $49.00 a month (increases with more accounts)
Team communication: $8.00 a month
Billing/Payment management: $12.50 a month
This list more than likely does not include all business necessities, but you get the picture. So far we have reached $79.49 a month with mostly standard/basic packages. Zoho One includes all four items listed, along with many other options and costs $45.00 a month ($37.00 a month if you sign up for a year).
Utilizing multiple programs and applications from different companies not only clutters any process, but it puts your data and privacy into the hands of a lot more people. Since it’s all under one company, a business application suite gives you much more control of how your data is being used and stored. One company = one data protection policy. A great thing about Zoho is their transparency about data and privacy policies. They prioritize data security and recognize online security challenges companies face every day.
Speaking of data security, how do you keep all your passwords organized and easily accessible? Hopefully your answer to this question doesn’t involve making all your passwords “password123”. Taking some extra steps for better password management (although it may seem insignificant) ultimately leads to better data security. Thankfully Zoho One includes Vault, a safe and convenient feature that manages all those pesky passwords!
Looking to simplify your business routine? Declutter your digital world? Hoping to not be the first person submitted for a digital hoarding show? A business application suite is a great way to accomplish all of these things. Create a more efficient, secure and cost-effective business with just the click of a button.
Our team is here to help answer your questions and get you out of a disorganized rut. Reach out anytime.
What is ECommerce?
As businesses rapidly gravitate to the online space, you’ve likely heard the word “Ecommerce” thrown around, even in casual conversation.
In fact, if you’ve just Googled “What is ECommerce?” under the table on a first date so you can keep the conversation going, we’ve got your back.
Our friends at Shopify put it simply. “Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.”
So, ECommerce is basically an online shop.
There are pretty important nuggets of wisdom you will want to know before you jump headfirst into an ECommerce business. For starters, you’ll want to know how to succeed.
There are a lot of moving parts to ensure any business’ success, but an ECommerce business has its unique needs.
The success of an ECommerce business is heavily reliant on a fully optimized website. After all, the website is the storefront, customer support, and cashier of an ECommerce setup. There are key elements that an ECommerce website must have that go beyond impressive product photos.
To succeed as an ECommerce business, your website needs to be:
Shopify is really the one-stop-shop (see what we did there?) for ECommerce entrepreneurs. Not only does Shopify check off every item listed above, but they make marketing your business effortless right from the app! You can also utilize other sales channels like Walmart Marketplace, eBay, Facebook, and Instagram with Shopify. If you’re wanting to test the waters, let us know here and we’ll sign you up for a free 14-day trial.
There are so many ways to market an ECommerce business. So many, in fact, that you may feel overwhelmed on where you should start. Marketing trends are always ebbing and flowing as algorithms change. At Woggle, we’re all about empowering you with resources and automation so you can keep it simple. ECommerce businesses don’t market themselves, but Shopify can do the heavy lifting for you. Here’s how.
Email marketing is still effective! Yes, even in the world of social media. It turns out that people still want to hear from businesses in their inbox. The proof is in the stats.
Shopify knows the proof is in the pudding (do people still say that?). That’s why they offer email marketing capabilities right in the app. ECommerce businesses can utilize pre-made templates to cut down on time. An added bonus is that you don’t have to hire a designer. Once you have customized your template, Shopify allows you to:
This Shopify marketing feature is one of our favorites. Chatbots are an amazing tool for an ECommerce business to have. They elevate the customer experience by making product recommendations, lending a hand with FAQs, and offering discount codes in real-time.
Are you convinced yet that business chat is the way forward? Like email marketing, Shopify allows customization to your chat and shows you how it is performing in analytics. You can also integrate your chat into Facebook Messenger and other messaging apps. Shopify works seamlessly across various platforms so you don’t have to.
ECommerce businesses rely on ads to get their products front and center. Knowing where to start or even how to start an ad campaign can be a headache. The tricky thing about ads for most ECommerce businesses is figuring out where to advertise. Shopify takes the guesswork out of ads by setting you up for success in their platform.
Being able to advertise, sell, offer customer support, and market from one platform is invaluable to ECommerce business owners. Shopify offers impressive perks when it comes to advertising your products.
Our Woggle team has seen Shopify in action and it’s transforming Ecommerce businesses by increasing their ROI, improving the customer experience, and helping their ads be seen by their ideal customer.
Remember, we can sign you up for a free 14 day trial with Shopify if you’re not ready to commit and want to take it for a test drive.
Woggle is a huge fan of making business simple, and we’re equally as passionate about seeing your business grow! Reach out today, together we'll get everything sorted!
-Off you go! Your horizon awaits.
