Brand integrity: phew, what a complex and layered topic! We don’t blame you if a million things come to mind when you hear the word “brand”-- the same thing happens to us!
When it comes to developing a brand, there’s certainly some information overload. What does it mean? What should be focused on first? What are the rules?
There’s no official handbook, but a kazillion blogs are trying to tell you the best approach. That’s why we aren’t here with a step-by-step how-to guide– we decided it would be much better to just let you know why brand integrity is so important.
After all, you won’t be motivated to do the best you can if you don’t understand why you are doing it!
Don’t worry, we aren’t giving you a boring textbook definition! In our opinion, brand integrity is something that happens when you stick with your values and authenticity– no matter the situation. It’s the basis of your reputation and the impression you leave initially (and going forward).
Brand integrity shows up through how you face adversity. It shows within your reaction when your business doesn’t live up to expectations or promises. No business is perfect, and there’s no way every single customer will be pleased. However, it’s how you handle these bumps in the road that maintain your brand integrity.
In developing brand integrity, a business hones in on the target audience and sticks with a consistent message. If you lose track of your brand integrity, you risk losing a customer (or two).
Let’s break down a few ways brand integrity impacts your business in the long run:
Even if customers are newly exposed to your brand, a lack of brand integrity will be obvious.
Brand integrity will show up through a mission-focused, value-based approach. You will be able to easily relate to customers new and old. With a solid brand, it will be clear that you have identified what problems you can solve and what pain points you can address.
Consistency is always going to be key. You won’t have to explain your brand or show your integrity– customers will easily be able to see it for themselves.
Brand integrity will make it a lot easier to differentiate yourself from others in your niche. It will naturally demonstrate your experience and what you’ve learned throughout your time in the business.
It won’t always be the perfect picture, but imperfections display the strength of your brand integrity and how well you overcome challenges.
Your unique story will also contribute to the strength of your brand integrity and seamlessly weave in and out of what your customers see. This will set you apart from other businesses that haven’t taken the time to establish a brand or emphasize their story. It will set you apart from those who don’t have a clear focus or consistently try to relate to their audience.
Clearly, customer acquisition is important, as companies spend tons of money each year on this very thing. However, retention is just as important. It’s a lot cheaper and easier to keep customers coming back versus only focusing on new ones!
Your product/service will accomplish the main goal (hopefully), but ultimately the brand integrity is what creates the relationship with your customers. This relationship is what keeps them coming back and recommending you to their friends and family. The relationship built through your brand integrity is what cultivates trust and expectations.
If you don’t focus on your brand and its integrity, you can lose out on many valuable relationships—which could lead to a loss of business!
We’ve talked about what it is and why it’s important, but let's discuss the basics behind brand integrity:
Authenticity- Be upfront and honest. Show that your business sticks to its values and the commitment to its customers. Show the ups and the downs in running a business. Let your audience see the full picture and truly relate. Make it obvious that you aren’t hiding anything behind a facade.
Confidence- Be transparent about limitations, but show confidence in your abilities and experience. Don’t hide adversities- put them on full display and show your audience how you handle issues. Persuade your audience that you know their pain points and are confident you can help.
Customer-centered approach- You have to show that your business looks at the big picture and fixes the entire problem. You're not just out there to present a quick fix and make some cash. Your focus is on the customer experience and the promises you have made.
We hope this leaves you with a better understanding of brand integrity and why it’s so important to the success of your business. It’s a different type of long-term investment that you might not have considered much before– an investment in your reputation and your customer relationships.
Spend the time and effort learning how to strengthen your brand integrity now and the outcomes will be more than worth it!
Want to find out how we can help you? Let’s chat.
Here on the Woggle blog, we talk about all kinds of solutions for your business, from the uber complicated to the most basic fixes. Today we are heading back to the basics and discuss the foundation of any successful business: customer engagement.
Customer engagement includes the more sales side of operations and the customer support side as well. You can have all kinds of bells and whistles, but without an effective way to offer the right resources or help with concerns, your business will struggle.
That’s why our friends at Zoho have stepped in and created SalesIQ, AKA the ultimate customer engagement solution.
Let’s talk about what all Zoho SalesIQ can do for your business (and why it might be a great fit)!
Zoho SalesIQ has the ability to track important information about website visitors and can distinguish hot leads from lukewarm leads. Through SalesIQ, you can figure out where visitors are spending their time, what they are clicking, and even what led them there.
Are they returning customers? How did they find your website? Did they run into problems? SalesIQ can give you insight into all these things and so much more! It can even create a contact “profile” from the information gathered. If you have a B2B model, it can identify companies that frequent your site from something as simple as an email address.
Increase your conversions by gathering pertinent insights in real-time!
We’ve all been there: you visit a website and encounter a chat function with automated answers and resource links. Have you ever thought about what runs that chat? Or who set it up?
With Zoho SalesIQ, you can easily place this kind of chat function on your website! Through this application, you can speak with customers in real-time whenever you (or your agents) are available.
On top of a live chat, you have the ability to screen share (both ways) or launch voice calls when a simple chat isn’t exactly doing the trick. Customers also have the option to reference previous chats, which can come in handy if they don’t feel like screenshotting an entire conversation.
Plus, if you have customers contacting you through other sources like Facebook or WhatsApp, you can connect it all to SalesIQ and handle all communications from one place!
What if a customer has an issue at 2 am? Well, that’s why Zoho SalesIQ created non-live chat features!
SalesIQ allows you to create your own helpful articles that can be auto-shared through chat; you can also do this with FAQs you’ve encountered. Set triggers within chat that will automatically give them relevant information or redirect them to another department.
Zoho SalesIQ doesn’t force you to use generic templates and responses– you get to personalize the chat until you feel it’s appropriately serving your customers (and making your life a little easier).
We’ll clear up one of the most asked questions: Can I customize it to my liking?
Zoho is great at offering customizable solutions, so of course, SalesIQ is no different.
Like with most Zoho products, you can seamlessly integrate Shopify, WordPress, Salesforce, and other commonly used applications that you already pay for. You can even pull information from these applications through widgets and use them while you chat with customers!
With these widgets, you can have whatever data you need at your fingertips! Yep, that’s right: close out those 55 tabs in your browser– SalesIQ will let you conveniently pull up what you need inside the chat!
Control lead-creating criteria, chat triggers, and what data fields are displayed. You can even add criteria for blocking spammers and other digital nuisances.
Zoho SalesIQ not only helps you set up a great customer support system, but it also helps evaluate how well it’s working!
If business operations involve more than just you engaging with customers, you can easily monitor agent performance. Figure out shortcomings and areas that may need a little spruce. Monitor chats as they are happening to give real-time feedback or jump in and assist. SalesIQ even gives you the option to set up surveys for additional customer feedback.
B2B? B2C? B2…alien? Whatever your business model or product/service, SalesIQ has probably encountered something similar.
To boost your confidence on this subject, visit the Solutions tab on the SalesIQ website and read all about the variety of businesses they’ve assisted. Realtors, travel agencies, colleges–you name it, SalesIQ has created a tailored solution.
PS: Visiting this page even gave us ideas we never would have thought about otherwise!
Can you perfect customer engagement? No. Can you optimize customer engagement in a day? Also no.
What can you do? You can use Zoho SalesIQ to try out some new approaches, tweak existing processes, and brainstorm fresh ideas.
At the end of the day, It’s all about the customers! Utilizing SalesIQ to improve the customer experience will boost their confidence in your business and give them a reason (or several) to keep returning to you.
Want to find out how we can help you? Let’s chat.
Let’s be realistic: Business owners cannot possibly be experts on everything. It may seem cheaper to wear all the hats, but ultimately time-consuming and unsustainable.
That’s where Zoho and its myriad of solutions come into play– access the help your business needs and free up valuable time to focus on other things. One of our favorite business solutions? Zoho Creator!
Curious what the magic of Zoho Creator has to offer a savvy business owner like you? We’d love to tell you!
Zoho Creator is a straightforward and reasonably priced way to create custom applications for your business. No coding background? No problem! Lacking years of IT troubleshooting experience? Zoho has you covered.
It can take tons of time and research to find an appropriate solution, and the application may still not cover all the necessities. Or even worse, you are paying for extra features you will never use. Zoho Creator enables you to custom-build a solution that truly fits your business needs instead of settling for something just okay.
You can build what you need and insert it just about anywhere online, from websites to email campaigns. Zoho Creator will help create an application that collects and organizes whatever data matters to your business. Contact information, inventory, purchase tracking– you name it, Zoho Creator can build something for it.
Let’s look at some more benefits of trying out Zoho Creator!
We say this about every Zoho product because it’s not only important, but it’s so true! All of Zoho’s features are user-friendly and incredibly straightforward. They structure things so that instead of having to find an expert, you become the expert!
Zoho Creator makes custom applications attainable for everyone, despite your training or certifications. It’s super quick and easy to import data, and it even integrates with over 500 commonly-used third-party applications like Shopify and PayPal. It also integrates with all of Zoho’s other products.
Once you create your great new application, you can access it anywhere, anytime. You won’t be limited to a desktop to update data– you and all other designated users can log in on mobile devices!
Listen, your IT department has enough on its plate. Whether that department is one person, ten people, or completely nonexistent, there’s a never-ending to-do list in this digital age.
Building your applications through Zoho’s cloud-based software means one less call to IT. Easily make updates and additions through your Creator account. Zoho’s attentive customer service and helpful troubleshooting resources are always available to help when you run into an issue.
Are you overwhelmed by the 38 different types of data fields? Confused about what option would be best for what you need? Don’t worry– Zoho Creator has templates to make your life easier (you won’t be stuck building everything from scratch). They also have user guides based on business size, niche, and your role in the company if you really don’t know where to start!
Data can be overwhelming, and the only way to consistently improve your business is through effective data analysis. But what comes after collecting and analyzing that data? Where does it go? How much sits unused?
Data needs to be reported and easily visualized. Zoho Creator’s Reports and Pages features provide detailed reporting with great visuals of complex data. Don’t worry about sifting through spreadsheet after spreadsheet– Zoho Creator will create concise and colorful graphics and charts to display information!
PS: It’s 2022, so we can’t afford to skip over an important topic like data security! Like all of Zoho’s products, Zoho Creator takes data privacy and protection very seriously. They even give you complete control over what other users have access to your applications. Rest assured that your data is in good hands as you explore new business solutions!
Have we mentioned that we love automation? Jump into the ‘set it and forget it’ mentality with Zoho Creator! Being a business owner is busy and stressful– automate some processes and lessen your load!
With Zoho Creator, you have the option to build an application with control actions that will trigger a workflow. So when a customer takes a specific action, you can set your application to automatically redirect them to another page or send confirmation emails and appointment reminders. There’s something you can automate within your business, and Zoho Creator is the perfect place to experiment!
Last (and certainly not least), we feel the need to hit on Zoho Creator’s accessible price point. Like with any Zoho Product, there’s a free trial. The free plan is also a great option if you’re not quite ready to jump in with both feet!
Check out their detailed plan pricing comparisons and figure out the right option for your business!
Business owners everywhere seek one thing: Easy to use business solutions at an accessible price point. Zoho offers just that, and Zoho Creator is a great place to start. Try it out. We would love to see what you build!
Contact us for a consultation!
You didn’t quit your 9-5 to start a business that is “just fine”. Let’s face it, you started up a business to serve a mission. To follow your passions, to make an impact, to set impressive goals and attain those goals.
There’s a bit of fantasy behind every entrepreneurial venture, and the last thing we want to think about are the challenges and hard work between us and that dream.
But what if we took a different look at the process? The pathway to success? What if instead of getting discouraged because we aren't seeing instant success or profit, we reanalyze the factors that got us here?
The Aggregation of Marginal Gains concept is not only a great concept to apply to our business mindsets, but also a great addition to our personal mindsets. It emphasizes the journey more than the end result.
Time to take a deeper dive into this inspiring notion!
This may come as a surprise, but the Aggregation of Marginal Gains concept did not come from an entrepreneur, inventor, or economist. It did not come from an author or a professor. Nope– it came from a man named Dave Brailsford, the Performance Director/Cycling Coach for British cycling!
After years of discouraging losses, David Brailsford stepped up for the British cycling team and started to dissect all the elements that may affect performance. Diets, bed pillows, van cleanliness– you name it, he analyzed it!
Brailsford then improved every one of these elements by 1%. His theory was that every small change can compound into long-term improvements and that incremental change would slowly lead to significant outcomes.
Even though this may seem a bit meticulous, his theory proved valid: The team went on to win 7 Tours de France within 8 years and won 16 Olympic gold medals. (Pretty noteworthy results if you ask us!)
Basically, the Aggregation of Marginal Gains means it pays to focus on the smaller picture versus the big picture/end goal. Sometimes we can get distracted by the big picture and multiple ideas. Not only can this mentality be overwhelming, but it can be a huge time-waster.
It makes sense to implement small, gradual changes instead of huge, quick changes. Continuous process improvement will pay off in the long run! This mindset is a lot more likely to keep you on track and headed toward an important achievement.
We have now seen this concept in a cycling example, but what about an example that pertains to more people? Don’t worry– there are a lot of ways marginal gains can be incorporated in your life, both personally and professionally!
Physical exercise is a great application of this concept, since a few minutes a day over a long period of time can bring great results. Another application is journaling daily to improve mindfulness or listening to an educational podcast a few times a week. In terms of your business, you could try to automate an additional process each month or slowly change the structure of sales conversations or marketing approaches. The options are endless!
In our research on this topic, there seemed to be a few additional points that deserve mentioning. After all, no concept can be blindly applied to absolutely every situation!
Be practical- The idea behind the Aggregation of Marginal Gains is the buildup of change over time. But guess what? If you run into obstacles or lose motivation, it can destroy any progress and delay the ultimate goal.
It’s important to be able to stick with elements that you change or adapt. If you commit to running 5 miles a day when you don’t currently run, you are likely to lose momentum early on. If you set a more realistic goal, like running/walking for 30 minutes every other day, you are much more likely to see success.
Consider marginal losses- Although this may sound negative, it really doesn’t have to be. Incorporating marginal losses means gradually cutting out habits that detract from your goals. For instance, eat out less or eliminate one unnecessary business expense each week. By losing one habit, you can gain momentum in a positive direction!
Define your focus- The Brailsford story makes it seem like you have to slowly improve everything, but that’s not exactly the case. If you try to focus on everything, it may end up being counterproductive! It’s totally okay to define factors that have a heavier impact and concentrate your focus on those things.
Sure, the initial focus may have been on those gold medals, but what else can the Aggregation of Marginal Gains concept bring us (and our businesses)?
You may see a better team dynamic. Sometimes troubleshooting and working together on continuous improvements can be motivating for a team!
You may see less of a focus on an end goal and more of a focus on the process. Attention may shift towards the impact of individual changes and valuable lessons learned along the way.
You may discover a new definition of success. Rather than instant gratification or quick results, you achieved something that took long-term motivation and refining details/skill sets.
Small changes, major impacts! The Aggregation of Marginal Gains concept may initially serve a direct purpose, but it can also indirectly affect a myriad of other things. Where do you see this concept fitting into your life and business?
Contact us for a consultation!
Social media as a marketing tool has really taken off in the last few years. Not only are social platforms free and on-trend, but they cater to a variety of demographics. With that said, it is important to acknowledge a marketing tool that has been around for far longer: email.
One piece of advice that we have heard more and more lately is that an email list is crucial to growing your business. If all your customers only follow you on Instagram or TikTok, you risk losing all progress if the platform shuts down or makes significant changes. With email, you have an established list of contacts no matter what happens to the tools and platforms.
So, what’s one of our favorite tools for managing email marketing? Zoho Campaigns. Let’s look at why Zoho Campaigns (and email marketing in general) are essential to consider.
Take a look at your email inbox– companies take all sorts of approaches to reach you! You’ll see newsletters and cart abandonment follow-ups, freebies, and discount codes. Email marketing is still an incredibly relevant approach to boosting sales and customer engagement.
Not only is it important, but it’s become increasingly easy to manage an email campaign through software like Zoho Campaigns and other popular tools.
Currently, about 64% of small businesses utilize email marketing. Not only that, but for every dollar spent on email marketing, companies report an ROI of about 42 bucks! Those numbers are pretty convincing, and it’s kind of difficult to find statistics arguing against email!
Okay, so what is email marketing exactly? Email marketing software like Zoho Campaigns and MailChimp collect contacts through sign-ups on your website or other lead generation tools. They allow you to build customized emails with specific messages and can automatically send them out to your email list.
Email marketing software can automate the entire process! We can connect with customers and send information about promotions and events by email. The true gem? Email enables us to build a trusting relationship with our client base that keeps them coming back!
With Zoho Campaigns, you have pre-designed templates ready for use. Create a customized message and tailor the CTA. You can even customize content based on the targeted demographic and perform A/B testing to see what’s most effective!
Zoho Campaigns allows you to set the email frequency so it won’t seem like you’re spamming everyone. It will monitor recipient activity on sent emails and send follow-ups based on that activity.
Zoho Campaigns has a feature where you can score subscribers based on engagement, giving insight on sales potential and when to move them to a CRM.
It also offers real-time analytics and reports because how can we improve our business operations without analytics?
Zoho is great when it comes to integrations! They don’t force you into purchasing all their products and services– instead, they give you the option to bring currently used products along for the ride.
One of the best Zoho integrations for product-based businesses is Shopify. Zoho Campaigns will combine with Shopify to send emails about purchases, abandoned carts, and store updates.
Additionally, it integrates with website builders like WordPress and photo providers like Unsplash. Zoho Campaigns also works with HubSpot’s CRM, Survey Monkey, DropBox, and social platforms like LinkedIn and Facebook.
Let’s face it, the more we can save on business processes, the better.
For this reason, we took a look at Zoho Campaigns competitors and made some price comparisons. MailChimp, often recognized for its data-backed campaigns, costs $17 per month for 500 contacts, whereas Zoho Campaigns is $4 per month. For 2,500 contacts, Zoho Campaigns is $10 per month, and MailChimp is $59. Keep in mind that those prices are for a standard package.
Zoho Campaigns and MailChimp both offer a free package (until you find yourself needing more add-ons). This is nice when you are overwhelmed by options and just want some low-pressure trials. Hubspot also offers a free package under the same circumstances.
FloDesk offers no free options but quotes a flat rate of $38 per month for any package. This may not be a bad option if you want a fancy package with all the bells and whistles.
Overall, Zoho Campaigns is cheaper and offers all the features you could ever need. Whatever your specific marketing need, Zoho probably has you covered for a nominal fee compared to other software.
If you haven’t already entered the world of email marketing, we suggest you try it out! It’s never too late to improve strategies and invest in the growth of your business. Obviously, we are fans of Zoho Campaigns and all the other great Zoho products, but we are always here to chat with you about whatever route is best for you and your business.
Imposter syndrome is easy to catch, especially with information thrown at us from all angles. Business owners are constantly in a state of comparison, worrying about the competition and how to stay relevant. They have to worry about the next steps and how not to get overwhelmed.
Today, we remind you of something important: no business is too small to invest in the right tools.
Yes, you heard us correctly– nurture and invest in your business! If you don’t invest in it now, how will it ever become the Allstar you know it can be? We also happen to know of a great place to start: CRMs.
There’s the imposter syndrome kicking in! We can hear it already! Well, shut it down because your business is fully ready to add a CRM to its toolbox. If you find the right CRM that fits your business needs, it will propel your business forward.
CRM stands for Customer Relationship Management, and the concept is pretty straightforward: CRMs take care of your customer relations from start to finish. They collect valuable info from customers, determine potential leads, and manage the relationship going forward.
Depending on the CRM, it honestly can do anything to help with your business needs, from finances and sales reports to customer support.
By 2027, the CRM market is expected to skyrocket to 113.46 billion dollars! Businesses of all sizes and niches use CRMs and get some major bang for their bucks. Now let’s take a look at some more reasons why a CRM would be great for your small business!
All businesses start from somewhere, but that doesn’t mean you have to stay there. If your business is doing well and you know it’s getting bigger and harder to manage, invest in tools to aid scalability. Growing pains will happen– CRMs can be a major help with those pains.
Take on more customers and profit without hiring tons of extra team members. Let the CRM do the mundane, time-consuming tasks. Let it organize the information and create reports. You’re going to outgrow those spreadsheets, so let the CRM take over!
Don’t get bogged down by a growing number of to-dos; pay a monthly fee and let the CRM perform its magic.
Concerned about finding the CRM that aligns with your business growth goals? Zapier did an excellent report on the best CRMs for different needs. Are you worried about the price? Need help with scaling? You’ll find something that suits you on this list.
Listen, the middleman gets a bad reputation– sometimes it's not all that bad of a concept!
You don’t have to worry about human error with a CRM because it will communicate pertinent changes and news. A CRM will consistently update information and make necessary phone calls. It will know when to follow up (and actually follow up), so you don’t have to hire another person to handle that.
We’re all about giving people jobs, but sometimes more hands in the pot can make a real mess. Forget about the human go-betweens and add in a CRM– we’re confident you won’t regret it.
After the CRM frees up some valuable time for team members, they can focus on more pertinent tasks. What's even better? Those weary tasks won’t result in lost information or reports. Input something into the CRM one time, and it will be available for all to see.
With a CRM, team members don’t have to worry about communicating spreadsheets and new information with each other— it’s all easily accessible in one place. Less paperwork and side emails make a much more manageable group project.
CRMs gather contact information from customers and potential customers, but they do much more than that! They can determine leads, generate reports, help with invoices, and track website activity.
CRMs will even assist with customer service and support, tackling the items that you won’t necessarily be able to keep up with by yourself. A growing business means more customers, but that comes with complaints and an increasing focus on customer satisfaction. Let the CRM keep your customer relationships strong and help with returning sales.
If you are paying for other services and are worried about juggling those on top of a CRM, don't worry– many CRMs can seamlessly integrate with other applications.
For example, Zoho can integrate with many popular applications, like Slack, Shopify, MailChimp, and Quickbooks. They even team up with RingCentral, a phone system designed for small businesses. And (don’t worry, we won’t list them) we heard Zoho can integrate with RingCentral in 192 different ways!
Don’t sell yourself short simply because your business is small. Start investing in the right tools, and it will jump up to the big leagues before you know it. Woggle will help you find the right CRM fit for your business, and we can guarantee you won’t regret it!
As a business owner, many decisions have to be made–not just any old decisions but also informed decisions.
How do you know what the best decision is from limited information? What if you choose something that negatively impacts your business? You are not alone in these entrepreneurial conundrums!
This overwhelm, and self-consciousness is part of what drives us here at Woggle– we want to provide the information that helps guide you toward a business solution that fits your business.
As part of our desire to share the best tips and information, we are highlighting a Zoho product today. We love Zoho for many reasons, and we often mention Zoho One and the 40 (plus) applications it has to offer, but today we are taking a deeper dive into Zoho Projects and what it can do for your team!
Ah, what an excellent place to start! Zoho Projects is a cloud-based project management software ready to take on all your team project challenges! (Even though we kind of made it sound like a superhero, we can’t promise you that it will be quite that exciting.)
It may not save people from space creatures and collapsing buildings, but it can improve productivity, increase profitability, and keep things transparent with clients. Not to mention, in this world of growing amounts of remote work, Zoho Projects enables your team to work from anywhere with an internet connection efficiently. There are even applications available for IOS and Android if you need to work from your mobile device!
The word ‘customize’ may mean something different for everyone, but it highlights a key aspect: catering a solution to fit our individual business needs. There’s really not a one size fits all option out there (no matter what other services want you to believe).
Not only can you control the theme/colors and layout, but this project management software allows you to create templates that work for your tasks. It also lets you create tags and customized statuses to help organize your project even further!
We don’t deny that several software options are available that enable collaboration efforts. However, Zoho Projects kicks collaboration up several notches.
Like other options, they offer ways to share documents; team members have access to files when and wherever they need them. Additionally, Zoho Projects provides a chat function and a shared feed where contributors can comment, make announcements and step up team communication.
One other incredibly convenient feature is the ability to control items from your email. Yes, everyone can create tasks, report issues, and even upload a document– all from the comfort of their email.
When you purchase a Zoho product, it rarely limits you to just a particular set of applications. Zoho Projects is no different! You can utilize Projects along with Zoho Books, Invoice, People, and so much more.
No one puts Zoho in the corner– it’s fully willing to play with others! Don’t worry if you can’t accomplish everything within Zoho Projects because it easily integrates with software like Dropbox, Slack, and Microsoft 365. Even better, it easily integrates with Zapier and the 2000 automation applications it has to offer!
There are virtually endless resources with every Zoho product to help you get through the speedbumps. Zoho Projects has a Tips and Tricks section that comes in handy. It also has videos, webinars, and forums to help your business take advantage of the software. If you hate buying a product or service, Zoho may be an excellent fit for you!
You pay 5 dollars a month for their premium subscription per user. You can also pay for client users, which will help keep transparency with your clients at a level they will certainly appreciate!
So, Zoho Projects is one of the most cost-effective options. For 15 team members, it will cost you around $307 dollars monthly to use Asana. It will cost you around $900 dollars annually to utilize Monday.com for ten users.
Check out the price comparisons for yourself, but Zoho is winning this battle so far!
If we haven’t converted you into a full-blown Zoho fan, we hope this spotlight at least presents a few key factors to consider.
It is worth putting in the time and effort to make the best purchases for your business. Got more questions? Schedule a free consult with us today to get them answered!
Chances are, you have used spreadsheets at some point in your life. For business or personal tracking purposes, spreadsheets are commonly used and can be pretty handy.
However, as new software and resources become available every day, are spreadsheets relevant? And more importantly, is the spreadsheet route genuinely ideal for your business?
For every devoted spreadsheet fan, there’s also a scary anecdote– like that time when JP Morgan Chase lost over 2 billion bucks because of one spreadsheet error.
Okay, okay– enough with the extreme (and terrifying) examples. It’s time for you to decide for yourself whether you are Team Spreadsheet or not. And to help, we’ve listed out some nice pros and cons for you to consider.
Well, there you have our list of spreadsheet pros and cons. As a company that’s all about automated solutions and making the lives of business owners a little easier, Woggle tends to lean away from spreadsheets.
So, where do you stand on this 2022 Spreadsheet debate? (No pressure to take your side right this moment!) As always, if you remain confused about what options would be better for your business, Woggle is always here to help guide you in the right direction!
Zoho is a well-trusted CRM full of magic and wonder– no matter the issue your business is encountering, we can almost guarantee Zoho has a product or solution for you
In a recent blog post, we discussed the awesome benefits of Zoho Books, the Zoho application that covers all your accounting needs in one place. Sure, entrepreneurs often start businesses to help greater humanity, but our businesses also center around one important thing: money.
When it comes to money, businesses can’t play around. There are tons of rules and aspects for managing financials, and Zoho Books has you covered.
With a deeper look into Zoho Books and Zoho CRM, you will discover the magic of EbizCharge. EbizCharge is a payment processing platform that can take care of payments, while Zoho Books takes care of the rest. Your sales team can take payments directly from within the CRM! Did you know it’s one of the only payment processors that offers this type of integration and functionality? The integration means your smaller company may not need a system as robust as Zoho Books. Not only are we big fans of having everything conveniently in one place, but we are about to give you several more reasons we are proponents of EbizCharge!
Let’s think back to the last time you made an online payment: You probably ran to your laptop, jumping for joy at the thought of clicking ‘submit.’
Yeah, we are being sarcastic– payments are a pain. If you can’t set them to automatic withdrawal, you potentially face late fees, annoying notices, and other unnecessary problems. What’s more, there are added headaches and hoops to jump through for businesses relying on these payments.
This is where EbizCharge comes in and saves the day! You can directly receive customer payments through your accounting system (like Zoho Books). No more third parties getting involved or disorganized processes– get all the payments directly sent to the same place.
Businesses can send email links to customers, and customers can quickly pay with just one click! EbizCharge accepts most major credit cards, and it even allows multiple invoices to be paid at once. No more double-entries or tracking the bread crumb trail of individual payments.
To clarify, EbizCharge is not a Zoho product– it’s just a platform that nicely compliments the many things Zoho has to offer. Think peanut butter and jelly or cookies and Santa– EbizCharge and Zoho Books are the perfect combinations.
EbizCharge integrates with tons of other services, like Quickbooks and WooCommerce. You name the accounting or e-commerce software, and EbizCharge probably works with it. Zoho Books is an effortless and natural pairing for EbizCharge, already a well-rounded accounting platform. (And remember, with Zoho Books/Zoho One comes over 40 other Zoho products for your business.)
Every year it becomes increasingly important to take data security seriously. Almost weekly, it seems like there are alerts in the news about recent cyber attacks and security breaches. Everywhere you insert personal data, mainly financial information needs to show they take security as seriously as you do!
EbizCharge proudly acknowledges that it takes PCI-compliant security measures. What is PCI compliance? If a company is PCI compliant, they are meeting a strict set of requirements set forth by the Payment Card Industry Security Standards Council (PCI SSC). By abiding by these requirements, companies responsibly handle and secure credit card information. PCI compliance means taking a few extra steps to prevent detrimental data-security mistakes.
One thing is for sure; customers will appreciate you taking extra care of their data. The security measures taken by EbizCharge and Zoho are both selling points when new customers are considering giving you their business!
Since we love saving time ourselves, we often emphasize how any Zoho product makes running your business so convenient. Efficient, cost-effective, and user-friendly– it’s a pretty easy choice for us!
EbizCharge is another element taken care of in the same place as everything else. Don’t worry about lugging your laptop everywhere; easily access EbizCharge on any device, including your smartphone. Customers can access it from any device as well!
Not only does it add much-appreciated convenience to your routine, EbizCharge can also save you some cash. It is designed to reduce processing costs by 15-40%! Sure, that’s a big range, but you’re pretty much guaranteed to see some savings! We’re sure there are some other places business owners would rather spend that extra dough.
We are not ashamed to admit being a part of the EbizCharge fan club, and we think you could be as well! Hand over aspects of your business to the experts while saving yourself some time and money. Quit worrying about all the details you could mess up as a business owner!
Take a load off, and rest assured that you can trust EbizCharge and Zoho to do the heavy lifting. After all, have your friends here at Woggle ever led you astray? Give us a shout, and we will gladly chat with you about this or any of your other business woes!
Every year it becomes increasingly important to take data security seriously. Almost weekly, it seems like there are alerts in the news about recent cyber attacks and security breaches. Everywhere you insert personal data, mainly financial information needs to show they take security as seriously as you do!
EbizCharge proudly acknowledges that it takes PCI-compliant security measures. What is PCI compliance? If a company is PCI compliant, they are meeting a strict set of requirements set forth by the Payment Card Industry Security Standards Council (PCI SSC). By abiding by these requirements, companies responsibly handle and secure credit card information. PCI compliance means taking a few extra steps to prevent detrimental data-security mistakes.
One thing is for sure; customers will appreciate you taking extra care of their data. The security measures taken by EbizCharge and Zoho are both selling points when new customers are considering giving you their business!
Since we love saving time ourselves, we often emphasize how any Zoho product makes running your business so convenient. Efficient, cost-effective, and user-friendly– it’s a pretty easy choice for us!
EbizCharge is another element taken care of in the same place as everything else. Don’t worry about lugging your laptop everywhere; easily access EbizCharge on any device, including your smartphone. Customers can access it from any device as well!
Not only does it add much-appreciated convenience to your routine, EbizCharge can also save you some cash. It is designed to reduce processing costs by 15-40%! Sure, that’s a big range, but you’re pretty much guaranteed to see some savings! We’re sure there are some other places business owners would rather spend that extra dough.
We are not ashamed to admit being a part of the EbizCharge fan club, and we think you could be as well! Hand over aspects of your business to the experts while saving yourself some time and money. Quit worrying about all the details you could mess up as a business owner!
Take a load off, and rest assured that you can trust EbizCharge and Zoho to do the heavy lifting. After all, have your friends here at Woggle ever led you astray? Give us a shout, and we will gladly chat with you about this or any of your other business woes!
It’s no mystery that the business world has moved more and more into the digital space. What is the point of having physical files and mile-long contact lists when you can access anything you need with one click? Companies like Zoho cater to this uptick in online solutions, supplying everything you could possibly need to run your business all in one place. With everything from website design to marketing support, Zoho places customizable and easy-to-use applications at your fingertips.
As we head into the most wonderful time of the year (tax season), there’s no better time to talk about a Zoho solution that makes it all a little less painful: Zoho Books. Forget about your tax specialists, endless paper receipts, and financial paperwork– Zoho Books is your one-stop-shop for all things accounting.
Let’s face it. We live in a world where convenience is king. Lines, leaving the house, locating our keys - it all takes up time– and whatever allows us to spend more time on the couch binging Netflix is our friend! (Just know, if you would rather spend your free time working on your business, that’s okay with us, too.)
Either way, there are a lot of great things about Zoho Books. In our opinion, the best thing is that it makes running your business so much easier. All the accounting aspects are handled, from inventory to banking. Zoho Books even has a convenient time-tracking feature that you would probably just use a separate application for!
Stay organized and virtually paperless. Save time on minor details and tasks that you can otherwise spend on growing your business. Allow Zoho Books to step in and take some inconvenient and time-sucking tasks off your plate!
Zoho Books has a client portal that allows you to keep all client communication within one application. Send quotes, discuss estimates, and exchange feedback all in one place. Not only will this be a better experience for your clients, but it will keep your business running much more efficiently.
Even better, the client portal allows your clients to manage their own experiences. They can make payments, access invoices, and change personal details all without assistance from you. Not only is this incredibly convenient for them, but it saves multiple steps and mishaps on your end of things. It sounds like a great bargain to us!
Avoid the pile of forms and the last-minute panic when you can’t find the paperwork you mysteriously misplaced three months ago.
Zoho Books makes tax season a breeze, keeping up-to-date with IRS guidelines and ensuring your sales tax liability is in check. Access all the transactional documents you could possibly need with the click of a button.
Zoho Books even takes the work out of hiring contractors and the tax season headaches that come with it. Soon you’ll be talking about a 1099 form like it was your college major!
Before you know it, taxes will be taken care of and you might even be ready for the year ahead!
As we mentioned before, Zoho Books doesn’t come alone- it is a part of Zoho One, a group of over 40 other customizable applications that help out your business. On top of Zoho Books, you can utilize a wide range of marketing tools, collaboration-boosting applications, all your online business solutions and so much more. Why pay multiple other companies for the same services you can get under Zoho?
Zoho applications and services are intended to fit your needs. They understand the importance of customized business solutions and don’t force you to purchase a one-size-fits-all package. Find everything you need in one place without overpaying for things you won't use.
Not only does Zoho One supply tons of online business solutions and tools, Zoho products (like Zoho Books) have forums and other great resources where you can easily find the answers you need. Zoho has a great customer support system ready to answer any questions you may have, but you can also easily access experiences and tips from other users!
If the idea of creating accounting appointments or hunting down 7-month old documents puts a knot in your stomach, Zoho Books would be an excellent solution for you. Take the stress (and endless hours of wasted time) out of your accounting tasks– we know you have a million other important things on your to-do list! Let Zoho Books do the work for you.
Book your free initial consultation today and we can tell you more about the wonders of Zoho Books! We’d also love to help you with anything else that could make your life as a business owner just a little easier.
